Keyword Index

A

  • Adaptive neuro-fuzzy inference system Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Advertising Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Advertising " Evaluating Consumers' Emotional, Cognitive, and Behavioural Response to Nostalgic Stimuli in Advertising: A Mix Method Study [Volume 8, Issue 3, 2021, Pages 140-171]

B

  • Banking Industry Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Behavioral Tendencies Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Brand hatred Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]
  • Brand Image Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
  • Brand Orientation Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Browsers The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]

C

  • Channel Choice Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Competitiveness Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Competitive Power Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Consumer Behavior The Influential Barriers to Green Purchase Intention: an Interpretive Structural Modelling Approach [Volume 8, Issue 1, 2021, Pages 38-58]
  • Consumer Behavior Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Consumer Behavior Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Consumer behavior management Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2021, Pages 107-131]
  • Consumer Innovative The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Content Marketing Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Corona Virus Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
  • Covid19 Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2021, Pages 84-106]
  • Covid 19 Designing a Consumer Behavior Management Framework in the Prevalence of Worldwide Pandemics (Case Study: Covid 19) [Volume 8, Issue 4, 2021, Pages 107-131]
  • Customer Behavior The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Customer Behavior Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer churn The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Customer Complaint Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer Complaint Management Designing a Model for B2B Customer Complaint Management in the Home Appliance Industry [Volume 8, Issue 4, 2021, Pages 251-279]
  • Customer Confusion Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]
  • Customer Experience Management Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Customer Intimacy Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Customer loyalty The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Customer loyalty The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Customer loyalty Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Customer word of mouth advertising The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2021, Pages 160-190]

D

  • Data Mining Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Democratize The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Demographics Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Demographic Variables Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Development of Tourism Destinations The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Digital Banking Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]
  • Disposal of goods Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Domain specific innovativeness Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]

E

  • Education Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • Electroencephalogram The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Emotions The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Entrepreneurial Marketing The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Exploratory Factor Analysis Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]

F

  • Fair Price Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Fuzzy Delphi Method Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]

G

  • Gamification Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Generation Y Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Gonbad Kavous Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Grounded Theory The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Grounded Theory Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]

H

  • Handicraft The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Handwoven Rug Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Human Factors Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]

I

  • Identification and Classification Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]
  • Innate innovativeness Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Innovative consumer behavior Investigating the Effect of Innate Innovativeness on Innovative Consumer Behavior through the mediating role of Domain Specific Innovativness (Case Study: The consumers of Smart Wearable Products) [Volume 8, Issue 1, 2021, Pages 85-104]
  • Instagram Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Insurance Services Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Insurance Services Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]
  • Integrated Marketing Communications Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Intelligent consumption Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Intention to Purchasing The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]

K

  • Keywords: Customer Satisfaction Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Khorramabad Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]

L

  • Life Insurance Identify and Categorize the Factors Affecting on Customer Confusion in Life Insurance Services Research Based on Thematic Analysis [Volume 8, Issue 4, 2021, Pages 280-306]

M

  • Mall The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Marketing Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]
  • Marketing Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • Market Orientation Designing a model of the antecedents and consequences of Integrated Marketing Communications in the banking industry [Volume 8, Issue 1, 2021, Pages 133-157]
  • Mazandaran University Presentation of A Framework of Effective Factors on Marketing, Customers Attraction and Commercialization of Educational Technology at University of Mazandaran [Volume 8, Issue 4, 2021, Pages 215-232]
  • Meta synthesis Designing a Model for Gamification in Customer Experience Management among Customers of Generation Y [Volume 8, Issue 2, 2021, Pages 48-73]
  • Multichannel Retailers Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]

N

  • Neuromarketing The Effect of Light on Reaction of Food Customers Based on Neuromarketing [Volume 8, Issue 1, 2021, Pages 1-21]
  • Neuromarketing Empirical study of the "what is beautiful is good" cognitive bias: A study on consumer purchasing decisions [Volume 8, Issue 3, 2021, Pages 17-32]

O

  • Online customer experience Online Customer Experience model in times of Covid19 [Volume 8, Issue 4, 2021, Pages 84-106]
  • Organic Products The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]

P

  • Personal Branding Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Personal construction theory Design of Conceptual Model for Product Disposition using Repertory Grid Approach [Volume 8, Issue 2, 2021, Pages 114-137]
  • Pharmaceutical Companies Promoting the competitiveness of pharmaceutical companies; explaining strategies to increase market share and consumer welfare [Volume 8, Issue 3, 2021, Pages 57-78]
  • Price perception The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Psychology Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]

R

  • Relationship marketing Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Restaurant's Physical Environment The impact of Physical Environment on Perceptions of Price, Customer satisfaction and Loyalty (The Case: Ahvaz City Restaurants) [Volume 8, Issue 1, 2021, Pages 59-84]
  • Retail Services Identifying Factors Affecting Consumer Channel Choice in Order to Determine the Optimal Pricing Strategy of Multichannel Companies (Case Study: Retail Industries) [Volume 8, Issue 4, 2021, Pages 62-83]
  • Ruff set theory (RST) Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2021, Pages 132-159]

S

  • Sales forecasting Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Sales modeling Modeling of Consumer Product Sales using an Adaptive Neuro-Fuzzy Inference System [Volume 8, Issue 3, 2021, Pages 1-16]
  • Sanandaj Families Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Satisfaction Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Shared Businesses Identify and classify the factors affecting the selection of shared business products using exploratory factor analysis [Volume 8, Issue 4, 2021, Pages 191-214]
  • Shopping center The phenomenology of perceived value by shopping centers and malls’ browsers [Volume 8, Issue 3, 2021, Pages 33-56]
  • Shopping Regime Investigating the Role of Cultural Intelligence of Handmade Carpet Sellers in Tourism Development with Purchasing Regime and Fair Pricing Approach [Volume 8, Issue 1, 2021, Pages 105-132]
  • Sistan & Balochestan The Entrepreneurial Marketing Pattern in Handicrafts: Using the Grounded Theory [Volume 8, Issue 2, 2021, Pages 74-91]
  • Social Identity The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Social Influence The Impact of Identity and Social Influence on Perceived Value and Intention of Purchasing Organic Products and Moderating Effect of Consumer Innovative; Case study: Consumers of Organic Products in Karaj [Volume 8, Issue 2, 2021, Pages 156-175]
  • Social media marketing Social media marketing and consumer buying intentions; mediation of brand Image and awareness [Volume 8, Issue 3, 2021, Pages 199-220]
  • Social Networking Factors Influencing Personal Branding on Social Networks (Instagram) with Data Mining Approach [Volume 8, Issue 2, 2021, Pages 138-155]
  • Social networks Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Social networks Rules Governing the Behavioral Intentions of Instagram Users to Participate in Marketing Crowdsourcing Contest based on the Ruff Set Theory (Case study: Motosel consumers) [Volume 8, Issue 4, 2021, Pages 132-159]
  • Social networks The Effect of Customer Word of Mouth Advertising on Purchase Intention In Social Networks [Volume 8, Issue 4, 2021, Pages 160-190]
  • Sports event Analysis of factors affecting the behavioral tendencies of tourists to the destination in visiting the equestrian event in Gonbad Kavous [Volume 8, Issue 3, 2021, Pages 79-99]
  • Storytelling The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • Structural Equations Prerequisites for the Development of Smart Consumption Behavior [Volume 8, Issue 1, 2021, Pages 158-173]
  • Switching cost The Effect of Switching Cost on Customer‌s‌ Loyalty and Likelihood of Churn [Volume 8, Issue 4, 2021, Pages 46-61]
  • Switching Costs of Bank Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]
  • Systems Dynamics Modeling the Impact of Corona Outbreak on Acceptance and Development of Digital Banking [Volume 8, Issue 2, 2021, Pages 92-113]

T

  • Technologies of Power The role of social media storytelling power in the development of Qeshm Island tourism destination [Volume 8, Issue 3, 2021, Pages 117-139]
  • The Insured Consumer Behavior Designing a Model of Customer Intimacy in Insurance Services: A Grounded Theory Approach [Volume 8, Issue 2, 2021, Pages 1-31]
  • Traditional Marketing Comparative study of The effect of Content Marketing use on Social Networks and Traditional Marketing on Consumer Behavior (Study: Life Insurance) [Volume 8, Issue 2, 2021, Pages 200-215]
  • Typology Brand hate typology in mobile phone users (Case study by students of Khorramabad universities) [Volume 8, Issue 4, 2021, Pages 1-20]

W

  • Water Consumption Pattern Providing a Model of Effective Components on Household Water Consumption Behavior; A Model for Consumption Improvement [Volume 8, Issue 3, 2021, Pages 100-116]
  • Word-Of-Mouth (WOM) Analysis the Relationship between Customer Satisfaction, Loyalty and Word-of-Mouth Intentions with Regard to the Moderating Role of Switching Costs of Bank (Case Study: The Bank of Maskan in Ahwaz ( [Volume 8, Issue 4, 2021, Pages 233-250]